I am now going to lead a DevZone session at dreamforce about the AppExchange listing process. I am going to use a blog post I wrote a few months ago as a rough agenda, and hope to share a more personal account of my experience in this area.
Here is the official Dreamforce session info:
Step By Step Guide To Salesforce AppExchange Listing
When: Wednesday, September 19th: 4:30 PM - 5:30 PM
Where: Moscone Center West, DevZone Unconference A
Description: Developing and packaging Salesforce.com apps is not that complicated, if you already have experience with SFDC or know what to look for. However, starting a provider relationship with Salesforce and navigating through all the orgs, requests, cases, and account execs is a complex and confusing process. This is an account of a recent AppExchange listing.
Click here to see this session in the Dreamforce App, and to join the conversation on Chatter.