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Here is the official Dreamforce session info:
Step By Step Guide To Salesforce AppExchange Listing
When: Wednesday, September 19th: 4:30 PM - 5:30 PM
Where: Moscone Center West, DevZone Unconference A
Description: Developing and packaging Salesforce.com apps is not that complicated, if you already have experience with SFDC or know what to look for. However, starting a provider relationship with Salesforce and navigating through all the orgs, requests, cases, and account execs is a complex and confusing process. This is an account of a recent AppExchange listing.
Click here to see this session in the Dreamforce App, and to join the conversation on Chatter.